Pride based projects.
Steve Jobs had a great quality beyond his vision : he was an analyst. He knew how to read and predict market trends in technology.
This is an important point : a vision is supported by data analysis.
Consequently producing an expensive company video to post online because Bob, the CEO, thinks it’s important the clients see a smile on his face, is not a business vision, despite what Bob might think. Unfortunately personal pride takes sometimes the place of analysis in business decisions. While some decisions can turn into successes, more often than not personal pride-evidenced strategies are an unjustified waste of time and money for everyone.
A vision is supported by data analysis, not just by a leader's ego.
Digital Intelligence helps.
Digital Intelligence helps you see the difference between a true market vision and a costly ego trip.