Wrong Growth KPIs and Productivity.
Businesses follow expensive and disconnected activities that are assumed to connected to their growth. These may be relevant to social media follower range, employee engagement, SEO rankings, etc. There is no denying that these elements are seen in successful companies, yet there is a need to identify the underlying causal modeling strategy when planning activities that may be counterproductive to growth.
The question that most companies don't ask is: Is SEO ranking/ social media follower range/ engagement/ etc. is a creator of growth or is growth a creator of these?
Less than 25% of companies use a cause model to understand growth.
How Digital Intelligence helps.
Digital Intelligence can help you question your strategies and identifies your causal growth model.