Market-fit Structure.

There is a need for a market fit structure that can reflect the digital evolution of your industry sector.

Commonly lacks of market-fit structure are identified by the most dynamic and digital-aware part of the workforce, the Millennials. This generation of employees has grown up integrating digital devices and approaches into their every day’s life. As a result they express difficulties in structures that are not able to provide the dynamism and user-friendliness they know and understand.

A typical example lies generally with businesses that promote a modern technology and approach, such as marketing agencies, but remain unable to extend their philosophy to their employees. Consequently, teams of digital account managers who entertain client relationships via phone or email are still expected to work from an office desk at specific times of the day. This old fashioned approach not only drives new talent away very quickly but is proven to be costly in terms of facility maintenance.

Typically for roles where client relationships are not maintained in a specific site and at specific hours, there is no need to stick to an expensive local business structure. When most employees have already understood and accepted this logic, we can’t help but wonder why companies choose to remain outdated and not market fit.

 

Lacks of market-fit structure are identified by the Millennials.

Digital Intelligence helps.

The inability of a business structure to fit its market is a key obstacle to success that Digital Intelligence can help you identify and accept.

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