Strategy and Skill Review.
Unfortunately, while strategy plans are thoroughly designed on data evidenced research, there is very little review made to identify the value of in-house skills and digital understanding.
While you may decide to outsource your SEO strategy to a specialised agency, you will need a team member to manage the relationship with the agency effectively. This relies on your staff’s understanding of SEO and of activities that are relevant to it.
The same logic applies when you decide to keep activities in-house. The skills and understanding of digital correlations need to be present and available.
Similarly, when some consider hiring additional skills to manage specific strategic projects, there is the risk of deliberately creating a gap in business and industry knowledge.
No review is made to identify the value of in-house skills and digital understanding.
Digital Intelligence helps.
Digital Intelligence helps you review the availability and value of expert skills to ensure the success of your strategy.