Understanding Causal Model.

While there is no strategy without data, there is no meaning to the data without a causal relationship.
Is the egg broken because Jane was upset or is Jane upset because the egg broke ?

The strategy behind these two different assumptions are completely different. In the first case the logical strategy would be to comfort Jane.
While the second case will focus on giving Jane more eggs.

The cost of not testing assumptions can be disastrous as considerable companies have experienced it. While you can’t make an omelette without breaking eggs, you will also need milk, seasoning and a frying pan, so make sure you understand what your omelette lacks of before reaching for more eggs.

 

Is the egg broken because Jane was upset or is Jane upset because the egg broke ?

Digital Intelligence helps.

Digital Intelligence helps identify causality within your business so that your strategic can be meaningful and effective.

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